Main Squeeze Juice Co.

Our Story

Who we are

Main Squeeze Juice Company, based out of New Orleans, LA, has been franchising its fast casual juice and smoothie bar concept since 2017. Our original co-founders, Matt Duplichan and Miranda Fontenot, built the first Main Squeeze in Lake Charles, Louisiana in 2016 when they realized that it was time to take their passion for healthy eating and meal-replacement to the next level. The immediate success of the Lake Charles store attracted the attention of our CEO, Thomas Nieto, and after taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, he was sold on the spot and the rest is history. Since then, Main Squeeze Juice Company has built a best-in-class corporate support team, has opened several additional locations spanning from New Orleans, LA to Houston, TX, and currently has over 40 locations in development throughout the country, and has partnered with the New Orleans Saints' former wide-receiver and Super Bowl XLIV Champion Marques Colston to continue expansion efforts and grow the brand nationwide.

Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that by offering a daily source of plant-based nutrition packed with natural and quick energy. The concept’s proprietary recipes feature chef-designed, dietitian-inspired cold-pressed juices and superfood smoothies, along with one, two and three-day juice cleanse programs, wellness shots, and açaì bowls created from organic and wild-harvested açaì berries from the Amazon rainforest in Northeast Brazil.

Main Squeeze Juice Company also believes in loving others, animals and the ground beneath us - we're passionate about offering a 100% plant-powered menu, protecting the environment through biodegradable and recyclable packaging and seeking to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals one cold-pressed juice, açaì bowl or smoothie at a time.


Main Squeeze Juice Company

Making Healthy Easier


Our Commitment

At Main Squeeze Juice Co., we're committed to bringing the absolute best products, made from the highest quality ingredients, in the most sustainable manner, to as many people as possible. We're committed to our customers, employees, franchisees, partners, and local communities to provide value to all involved through healthier and more convenient healthy eating choices that will improve the lifestyles of others and the overall health of the communities in which we live.


Fresh Products

Whether it's our wild-harvested açaí berries in our bowls or our fresh and cold-pressed juices produced ... daily, we’re committed to providing customers with the freshest products available. We don't ship our products, so you're guaranteed to have the freshest and least processed juices available.

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Multiple Locations

MSJC Locations

Main Squeeze Juice Company has signed up over 40 retail locations throughout the US, and is growing... rapidly. Our goal is to become a household name in the health and wellness industry by bringing the best cold-pressed juices and superfood smoothies to the masses, one incredible customer experience (and life changed) at a time.

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Franchise System

Franchise System

We see franchising as crowd sourcing the collective knowledge and lessons learned of all the system. We're continually improving our system and processes based on what we're seeing in the market and disseminating that information to all franchisees to maximize success.

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Custom-Software System

Software System

We're the only juice and smoothie franchise that has developed a proprietary custom-built management software... and POS system that not only functions as a traditional point-of-sale system, but also provides inventory controls, juice production scheduling, cost reporting, employee on-boarding, customer data analytics, transaction and sales data, a loyalty program and more.

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Franchise Opportunities


Main Squeeze Juice Company is currently awarding franchises! If you are an entrepreneur, have a passion... for health & wellness, and are interested in exploring how you can bring Main Squeeze to your community,, contact us today!

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Some Memories

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